Wales
Nature
Week
2026
Wales Nature Week 2026:
‘In Your Neighbourhood'
In 2026, we wanted Wales Nature Week to feel relevant and accessible to everyone, wherever they live.
We introduced: ‘In Your Neighbourhood | Yn Eich Cynefin’ – a campaign theme designed to bring nature closer to home.
From parks and pavement cracks to gardens, schoolyards, coastlines and community spaces, we encouraged people across Wales to pause, look around and discover the nature already on their doorstep.
Wales Nature Week is an annual, Wales-wide celebration of nature, taking place every July.
For 2026, our challenge was to broaden its appeal and make taking part feel as easy as possible – whether that meant joining one of 100+ events across Wales or simply noticing what was growing, flying or buzzing nearby.
From campaign strategy and creative content to social media, paid advertising, PR and stakeholder engagement, we developed an integrated campaign designed to reach beyond established nature audiences and show that connecting with nature can start wherever you are.
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Created a new campaign theme – ‘In Your Neighbourhood | Yn Eich Cynefin’ made Wales Nature Week relevant to everyday life, showing that nature is everywhere and everyone can take part.
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Developed a new parter toolkit – packed with ready-to-use social content, graphics, PR and event templates, campaign branding, and practical guidance to help partners amplify the campaign through their own channels.
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Created trend-led social content – using native formats, trends and sounds to build awareness, showcase partner events and bring Wales Nature Week to life across Facebook and Instagram.
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Delivered and optimised targeted Meta ad campaigns – using a three-phased approach to reach existing nature audiences as well as communities less likely to participate in nature-based activities.
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Led proactive media relations – securing national, regional and broadcast coverage while putting local events in front of relevant audiences across Wales, supported by an official media launch at Hamadryad Park in Cardiff.
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