Sketching Stars 2023
Exploring creative careers in costume design — with Disney’s The Lion King
STAEDTLER Teachers’ Club’s annual Sketching Stars competition celebrates the creativity of primary school pupils across the UK — positioning a passion for sketching and art as stepping stones for a successful and rewarding future career.
Our most recent competition explored costume and set design and production — encouraging KS1 and KS2 pupils to put their pens and pencils to paper and see where their imagination might take them…
Eq maximised the high-profile collaboration with international brand, Disney, with a highly-engaging campaign — driving UK primary school teachers to become Teachers’ Club members (if not already) and enter their class in Sketching Stars 2023.
Tactics:
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A dedicated campaign webpage: to host the full competition details and downloadable materials.
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Content-led social campaign: a suite of Sketching Stars-themed visuals — including Sketching Stars-branded graphics and videos (featuring two of The Lion King on Stage’s leading actors) — drip-fed throughout the campaign period.
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2x highly-targeted Meta advertising campaigns: optimised for awareness and engagement and monitored daily to ensure best possible results vs. KPIs.
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Influencer engagement: working with primary school teacher-influencers to promote the competition on TikTok and Instagram.
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A series of e-newsletters: announcing the competition to our members; a half-way point reminder and a ‘last chance’ mailing with one week left to enter.
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Classroom resources: creation of five branded Sketching Stars competition sheets and bonus activity sheets, tying into the wider curriculum — allowing teachers to easily build activity into their wider lesson plans.
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