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Sketching Stars 2023

Exploring creative careers in costume design — with Disney’s The Lion King

STAEDTLER Teachers’ Club’s annual Sketching Stars competition celebrates the creativity of primary school pupils across the UK — positioning a passion for sketching and art as stepping stones for a successful and rewarding future career.


Our most recent competition explored costume and set design and production — encouraging KS1 and KS2 pupils to put their pens and pencils to paper and see where their imagination might take them…

Disney's The Lion King. Rafiki Gazelle. Photo by Brinkoff and Mogenburg - Copy (1) (1).jpg

Eq maximised the high-profile collaboration with international brand, Disney, with a highly-engaging campaign — driving UK primary school teachers to become Teachers’ Club members (if not already) and enter their class in Sketching Stars 2023.

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  • A dedicated campaign webpage: to host the full competition details and downloadable materials.


  • Content-led social campaign: a suite of Sketching Stars-themed visuals — including Sketching Stars-branded graphics and videos (featuring two of The Lion King on Stage’s leading actors) — drip-fed throughout the campaign period.


  • 2x highly-targeted Meta advertising campaigns: optimised for awareness and engagement and monitored daily to ensure best possible results vs. KPIs.


  • Influencer engagement: working with primary school teacher-influencers to promote the competition on TikTok and Instagram.


  • A series of e-newsletters: announcing the competition to our members; a half-way point reminder and a ‘last chance’ mailing with one week left to enter.


  • Classroom resources: creation of five branded Sketching Stars competition sheets and bonus activity sheets, tying into the wider curriculum — allowing teachers to easily build activity into their wider lesson plans.

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National Parks of Wales

Image by Prashant Gurung
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