​Net Zero Industry Wales

Heavy industry is responsible for more than 50% of Wales’ carbon emissions — so, in 2023/24 we were appointed by Net Zero Industry Wales (NZIW) to deliver behavioural change communications and provide Welsh industry with the capability, opportunity and motivation to begin and progress their pathways to achieving net zero.   

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One of our tactics was the conception and launch of EmpowerCymru — an inspiring one-day event in collaboration with key strategic partners.

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Taking place at the Parkgate Hotel in Cardiff in March 2024, the event brought together industries, investors, public sector organisations and thought leaders to share their experiences, alongside practical discussions about barriers to reaching net zero and, crucially, strategies to overcome them.  

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The event was split into two halves, with the morning focused on ‘the journey so far’— highlighting progress made within the South Wales Industrial Cluster, featuring inspiring case studies from its members. Meanwhile, the afternoon sessions explored ‘the journey ahead’, bringing in industry voices from Celsa, EY and Welsh Government to panel debates hosted by sustainability expert and BBC journalist, Sarah Dickens.

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Tactics:

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• Event planning and management — meticulous project and budget management alongside liaison with stakeholders, venue, suppliers (photographer, audiovisual), industry speakers, etc to co-ordinate the Conference.

• Event concept and brand — developed event identity ‘EmpowerCymru’ and visual brand components, alongside close collaboration with NZIW and sponsor, EY to develop the event programme.  This included co-ordinating themes/agenda and briefing speakers/host. 

• PR and organic social media content creation and community management —spotlighting pre- and post-event activity (e.g., event bookings, speaker reveals, themes and topics) to drive registrations and industry discussions.

• Design — from event invites to audiovisuals and social media graphics, we designed NZIW branded materials incorporating partner/sponsor brand guidelines.

• Booking logistics — worked with Business Wales to facilitate event booking system and managed all practicalities ahead of the event (e.g., accessibility information, dietary requirements, RSVPs, etc). Hosted additional information via dedicated NZIW webpage.

• Full-event management — our team was front and centre ensuring the event ran smoothly across all areas and content was being captured for post-event comms.