Barratt & David Wilson Homes
South Wales

Building reputation and driving sales across south Wales

As a leading homebuilder, Barratt & David Wilson Homes South Wales (BDWHSW) required consistent, high-impact public relations to maintain its positive brand reputation, support sales performance, and effectively manage communications across numerous developments.

This included not only proactive consumer PR, but also robust issues management and crisis communications, particularly around potentially contentious developments, demanding a strategic and responsive agency partner.

Eq was tasked with a full press office function for Barratt, David Wilson Homes across south Wales delivering proactive and reactive PR, as well as crisis communications to support contentious developments.

Managed full press office across south Wales developments
Localised national priorities around quality, sustainability and service
Delivered proactive consumer PR and robust issues management
Secured consistent priority-tier media coverage across the region
Supported sales performance through positive local reputation
Supported on crisis communications and community relations
Collaborated with regional teams across the UK

Tactics:

Communications strategy: Applied GCS best practise (OASIS Framework and Evaluation Cycle) to structure and measure activity
Themed campaigns: Introduced themed campaign approach for layered outreach
Messaging matrix: Developed a consistent messaging grid and colour coded story pillars
Detailed PR calendar: Identified seasonal dates aligned to calendar hooks and natural ‘moments of motivation’ for buyers
Thought-leadership: Established a thought-leadership rostra

Over a five-year period, Eq consistently secured an average monthly OTS of almost 500k (473k), ensuring all key messaging was included in every piece and coverage was secured in Tier 1 or Tier 2 media.

Equinox supported Barratt Redrow David Wilson South Homes in communicating messaging on new development milestones, charity partnerships, attendance at events and business announcements. As well as generating briefing documents, Q&A’s and speeches for BRDW personnel to support attendance at events.