Teacher Talk
STAEDTLER
UK
To celebrate the 10th anniversary of STAEDTLER Teachers’ Club, we were tasked with developing activity to “give back” to the Club’s loyal community of 20k+ UK primary school teachers. In response, Equinox devised Teacher Talk: a virtual event series, featuring webinars/workshops/discussions hosted by key figures/personalities from the world of education and edutainment.
![Art Class](https://static.wixstatic.com/media/11062b_04eebb5c90304158b30d2e2e67abde7c~mv2.jpg/v1/fill/w_94,h_63,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_auto/11062b_04eebb5c90304158b30d2e2e67abde7c~mv2.jpg)
Marking the anniversary milestone, we spotted an opportunity to further enhance the community’s experience — by providing members with free-access to valuable CPD/social/collaborative opportunities outside the classroom.
And by providing this added-value experience, STAEDTLER — a global stationery brand — was able to increase customer-loyalty and build brand-advocacy within its most important market (education).
​
To align STAEDTLER alongside diverse, respected voices within the education space, we brokered partnerships with:
![](https://static.wixstatic.com/media/89039b_8dd5142ba9e14e3da2716690609b2a92~mv2.jpg/v1/fill/w_147,h_52,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_auto/89039b_8dd5142ba9e14e3da2716690609b2a92~mv2.jpg)
Each speaker, selected for their academic area of expertise and relevance, hosted a session (1hr-1.5hrs) where TC members had the opportunity to interact with in-session activities, ask questions and discuss various topics related to the UK-curriculum and wider industry.
​
By offering a variety of events within the TT series, we were able to maximise interest by promoting unique events with greater relevance to sub-audiences of teachers.
​
​Tactics:
​
-
PESTLE factors considered to inform planning
​
-
Member-feedback used to shape strategy/event plan.
-
Developed eye-catching branding to present a cohesive visual-identity for TT and clearly showcase the exciting line-up
-
Set-up of individual Eventbrite pages for each event
-
A detailed briefing provided for each speaker
-
Complementary event sponsorship spotlights offered to STAEDTLER’s key wholesale customers
​​
-
Published a TT-specific page on the main TC website to host information and drive new member registrations
-
Organic social media content including line-up graphics/event-countdowns/stationery giveaways/wider information on the perks of being a TC member/ live posting from events
-
Social media advertising, including a highly-targeted Meta Advertising campaign targeting primary school teachers by job title, as well as interests relative to each session
-
Arranging sponsored posts and Reels with several TT speakers
-
First-look e-newsletter announcing the event to the full TC member database, plus follow-up event reminders and joining instructions for attendees
-
Negotiating placement of leaflets about TT at Disney for Schools CPD events across the UK
-
Management of each live session using Zoom Events, facilitating an introduction for each session and managing Q&As
-
Post-event review via surveys.
![Service Grid (1).png](https://static.wixstatic.com/media/89039b_1722bb14665d463394d6b724c6e2491d~mv2.png/v1/fill/w_49,h_8,al_c,q_85,usm_0.66_1.00_0.01,blur_2,enc_auto/Service%20Grid%20(1).png)
![Results Grid (5).png](https://static.wixstatic.com/media/89039b_efa43390cf6a401da2697bf0022ddcc7~mv2.png/v1/fill/w_49,h_25,al_c,q_85,usm_0.66_1.00_0.01,blur_2,enc_auto/Results%20Grid%20(5).png)
![Results Grid (6).png](https://static.wixstatic.com/media/89039b_f1429ccc8e034a58a7fa1293b1f7ef22~mv2.png/v1/fill/w_49,h_25,al_c,q_85,usm_0.66_1.00_0.01,blur_2,enc_auto/Results%20Grid%20(6).png)
Other Case Studies
![photo-1581579438930-a0269719fde7_edited.jpg](https://static.wixstatic.com/media/89039b_656459298c3d4dd29792d41bfd0b86f7~mv2.jpg/v1/crop/x_312,y_0,w_1446,h_1380/fill/w_76,h_73,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_auto/photo-1581579438930-a0269719fde7_edited.jpg)
![Image by Prashant Gurung](https://static.wixstatic.com/media/nsplsh_356c413764677064484967~mv2_d_6000_4000_s_4_2.jpg/v1/crop/x_904,y_0,w_4192,h_4000/fill/w_77,h_73,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_auto/Image%20by%20Prashant%20Gurung.jpg)